Title
UX Case Study Vanguard Managed ISA

Role
Lead Product Designer

Timeline
July 2022 – March 2024

Team
4 Product Managers, 1 UX Researcher, 1 Content Designer, Team of developers, Compliance and legal team

Soft launch
December 2022

Tools
Figma, Usertesting.com, Adobe Analytics, Jira, Storybook

Deliverables
• Competitor analysis
• Flow prototypes
• User journeys
• Risk UX experiments
• Test reports
• Dev handoff specs

Title
Qruue – Geo-location App for Real-time Meetups

Role
Lead Product Designer

Team
1 Product designer, 1 iOS Developer, 1 Android Developer

Tools
Sketch, Zeplin, Adobe creative suite, Jira, Principal

Title
UX Case Study Kroo banking app onboarding and overdraft flows

Role
Lead Product Designer

Team
2 Product Managers, Team of developers, Compliance and legal team

Tools
Figma, Lookback, Maze,, Jira, Protopie, Notion and Slack for collaboration

Scope
Design onboarding and overdraft experience for new and existing customers

Deliverables
• Competitor analysis
• Flow prototypes
• User journeys
• User testing
• Test reports
• Dev handoff specs

Role
Senior Product Designer

Team
2 UX researcher, 1 PM, 3 developers

Tools
Sketch, Zeplin, Jira

Platform: iOS & Android

Role
UX & Product Designer

Timeline
8 weeks

Tools
Figma, Miro

Platform
iOS

Team 1 Product Designer 1 Product Manager, 1 Engineers

Project
Asto Micro Invoice Financing App

Role
Senior Product Designer

Timeline
6 months

Platform
iOS & Android

Team
1 Product Manager, 1 UX Researcher, 3 Engineers, 1 Compliance Specialist

Tools:
Figma, Usertesting.com, Google analytics, Jira

Personal project
Happy iOS dating app

Deliverables
Concept, User research, Interviews, User flow, User goals and tasks, UX Design, Interaction design, Prototype, User testing

Problem In last few years I met lots of people mainly in there 30s and early 40s who started to try online dating. The number is growing more and more every year. Online dating is not a taboo anymore as it was a few years ago. Some people date, mate and get married through online dating websites and apps. However, there is a lot to be done in order to improve online dating market. Lots of people actually dislike online dating and finding it awkward, cluttered, time consuming while they get minimum exposure. 

Solution During 6 weeks of user research and face to face interviews and competitors analysis I found out that a big group of users have been missed out of online dating platforms. These are young professionals with the average+ income who are quite keen on a serious relationship and/or marriage. But they do not have the time to spend lots of time dating.

So I decided to bring in the concept of group dinner dating (6 people) by creating a very simple, clear and easy to use UI and navigation system. My aim was to encourage the users to engage, manage and book a dinner date (in group) only with a few taps. The first task after conducting the reasrch was to understand users frustration, create personas, user goals and needs and finally user flows. I ended up sketching and wireframing and kept reiterating them. the final deliverable was the InVision mobile prototype that I tested on a number of users.

After testing I added "after the event" features like; accessing full profile of the other users, timeline and messaging in order to follow-up after the actual event.

Project
Colobreathe branding, advertising campaign and iPad detail aid app

Deliverables 
Visual concept for the pitch including branding and adverts, Visual Design,
UX and UI design for iPad app

Agency 
Sudler & Hennessy

Awards 
IPA Best of Health Awards Digital Media 2013
The Global Awards 2012
PM Society Awards 2012

Brief I was commissioned to create visual language and branding pitch for Colobreathe. Colobreathe is an inhaler for the treatment of chronic pulmonary infections in patients with cystic fibrosis aged 6 years and older. Unfortunately the lifespan of these patients is extremely short and the treatments are hefty and require them to regularly visit the hospital. Colobreathe inhaler is very easy to use and can be taken in any environment whether an office or a playground. It allows the patients to live a free and fulfilling life. 

The brand propositions were freedom, happiness movement and lightness.

Solution I came up with the idea of using the toy windmill as part of logo and branding. Windmill was the best symbol as it conveys the idea of air, lightness, playfulness and freedom. The idea was very well received by the clinet and was commissioned to be developed soon after the pitch. That was when I started developing the iPad detail aid app for doctors and professional practitioners. I was responsible for concept, UX and UI design of the iPad. In 2012 and 2013 the iPad app and branding awarded nationally and internationally.

Project
Diabetes case study iPad app

Deliverables 
Concept, visual Design, UI/UX

Client 
Novartis

Agency 
Publicis Life Brands

Brief I was commissioned to redesign the user interface and interaction of an existing iPad case study app for diabetes. The main aim was to create a simple interface to depict and compare the case studies and relevant data.

Solution The final product was a linear app with three main components, all being accessed from the main screen. Also there were videos and white paper that user could access both from any where within the app.

Project
Trustees Tales conceptual storyboarding for 3 animations

Deliverables 
Concept, storyline, low-fidelity storyboards

Client 
Hymans Robertson

Agency 
Landscape

Brief Conceptualise and design three storyboards for Trustes Tales animations. Trustees Tales was a campaign created for Hymans Robertson to raise awareness and help the trustees with their pension scheme. Each story was derived and inspired by an actual event that had happened at some stage between the employee's and their client. The aim was to create fun and engaging animation to convey the message. Each animation had a certain message:

Calum, Allan and Trusty Coat Hanger
Message: Our innovative approach to integrated funding

John, Andy and the Balloon Poodle
Message: The sensitivity of monitoring fiduciary fund managers

Crawford, Gregor and the Three Punctures
Message: Ready for whatever risk throws your way?

Click here to watch all three animations

Solution I explored the brief, sketched and created multiple stories and scenarios based on a factual event that had happened in the past. The end result was one story board for each animation.